When you hear the phrase “Never Give Up”, there’s only one superstar that instantly comes to mind: John Cena. His ability to connect with audiences, inspire loyalty, and carry WWE on his shoulders for over a decade set a standard that few could ever reach. But now, as the women’s division evolves and major names like Charlotte Flair, Becky Lynch, and Ronda Rousey begin to step away from the spotlight, one question is sparking heated debates across the WWE Universe: Could Liv Morgan truly become the female version of John Cena?
From Tag Team Underdog to Solo Champion
The story of Liv Morgan is not a fairy tale, but it’s as close as professional wrestling can get. From her early days as part of the Riott Squad, Morgan was rarely the superstar anyone predicted would headline events. She was the spunky sidekick, the one full of energy and heart but often overshadowed by stronger personalities. Yet, much like Cena in his early years when he was dismissed as a generic rookie with little chance of longevity, Morgan has consistently proven her critics wrong.
Her rise through the tag team division with Raquel Rodriguez gave her credibility. Multiple reigns as champion carved out a foundation of success. But it was her solo run, clinching the WWE Women’s Championship, that cemented her as more than just a supporting act. Like Cena’s iconic 2005 victory over JBL, Liv’s first championship win sent a shockwave through the industry. It wasn’t just about the belt—it was about announcing her arrival as a top-tier star.
The Power of Fan Connection
What makes John Cena the eternal face of WWE isn’t just his wins or his physique—it’s his uncanny ability to connect with fans across every demographic. He was cheered by kids, respected by casual viewers, and even booed passionately by die-hard crowds who still couldn’t stop reacting to him. That mix of loyalty and controversy is what kept him at the top for years.
This is where Liv Morgan shines in a similar way. Unlike Charlotte or Ronda, who sometimes struggle with crowd reactions, Morgan is a natural fan favorite. She carries an underdog energy that makes audiences root for her even when the odds are stacked. Her look, her charisma, and her never-say-die attitude remind fans of the same emotional pull Cena had during his peak years. Every time she gets knocked down, the crowd waits for her comeback. And when it happens, the roar is unmistakable.
The “Never Give Up” Spirit in Female Form
Cena’s “Never Give Up” slogan wasn’t just a catchphrase; it was the essence of his career. No matter the obstacle, he pushed forward. Liv Morgan embodies this same spirit. Time after time, she has been beaten down, mocked, or overlooked, only to rise again stronger than before. Her refusal to give in, both in storyline and in real life, mirrors Cena’s journey from underdog to industry leader.
Behind the scenes, insiders describe Morgan as one of the hardest-working women in the company. She trains relentlessly, studies her craft, and never loses her spark. That same determination has won her respect in the locker room and loyalty from fans who see themselves in her struggle. If Cena was the superhero who never quit, Morgan is the relatable warrior who refuses to be counted out.
Can Liv Morgan Carry the Women’s Division?
Here’s where the debate intensifies. The women’s division today is at a crossroads. Charlotte, Becky, and Ronda—once the unquestionable top stars—are appearing less frequently. Their legacies are secure, but their futures are uncertain. WWE needs a new torchbearer, someone who can headline WrestleMania, move merchandise, and inspire fans around the world.
Supporters argue that Liv Morgan is the perfect candidate. She’s charismatic, beloved, and marketable. She’s also versatile—able to play the plucky underdog, the resilient champion, or even a darker character if creative decides to shift gears. Like Cena, her appeal cuts across age groups and demographics. She might not yet have the dominance of Charlotte or the mainstream buzz of Ronda, but she has something equally valuable: genuine connection.
Critics, however, question whether Morgan has the in-ring dominance and promo skills to truly anchor the division. Cena, after all, was not just a fan favorite but a consistent headliner who could sell out arenas and carry storylines for months. Some believe Morgan may always be better suited as part of an ensemble rather than the singular face of women’s wrestling.
Style of Wrestling: The Cena Comparison
Cena was never the flashiest wrestler in the ring, but his style was effective. He told stories through resilience, strength, and emotional connection. Morgan’s style mirrors this in many ways. She isn’t the most technically dominant or the most physically imposing, but her matches often leave fans invested because of her heart, timing, and storytelling ability.
Her signature resilience—kicking out when fans least expect it, rallying with bursts of energy, surviving beatdowns that seem impossible—reflects the same narrative beats that Cena mastered. That’s why the comparison feels natural. Watching Liv wrestle often gives audiences the same sense of anticipation and drama they felt watching Cena claw his way back against impossible odds.
The Marketing Machine: Can Liv Morgan Be a Household Name?
WWE knows the value of a marketable star. Cena sold millions in merchandise, from T-shirts to wristbands, largely because his image resonated beyond wrestling. The challenge for Morgan is whether she can become that type of crossover personality. So far, the signs are promising. She has a strong presence on social media, a growing mainstream fan base, and a look that stands out in pop culture. Her edgy yet relatable persona could easily translate into sponsorships, movie roles, or media appearances.
If WWE invests in Morgan the way they did with Cena, the results could be seismic. But it will take patience, consistent booking, and a long-term vision. Cena didn’t become Cena overnight—it took years of careful storytelling and unwavering support from the company. The same blueprint may need to be applied to Morgan.
Exclusive Insight: Locker Room Whisper
Behind the curtain, there are whispers that WWE officials see Liv Morgan as one of the most bankable female stars for the next decade. Some insiders suggest that if Becky Lynch doesn’t commit to a full-time schedule, Morgan could be positioned as the new face of the women’s division. The company has reportedly tested this theory by placing her in high-profile matches and gauging fan reactions, which have consistently been positive.
It’s a slow build, but Cena’s journey was also a marathon, not a sprint. Morgan’s current trajectory feels eerily similar.
The Verdict: Is She the Female Cena?
The comparison may seem lofty, but it’s not without merit. Liv Morgan has the underdog story, the emotional connection, and the relentless spirit that mirrors John Cena’s rise. The biggest question is whether WWE will fully commit to her as their franchise player in the women’s division.
If they do, Morgan could very well become the embodiment of “Never Give Up” for an entirely new generation. And just like Cena, she could carry the weight of WWE on her shoulders during a transitional era.
Whether she’s truly the female John Cena or simply Liv Morgan, the next great women’s champion, one thing is undeniable: she has already carved her name into the conversation. The rest of the story is waiting to be written.