In the ever-changing landscape of WWE women’s wrestling, few stories feel as compelling as that of Liv Morgan. Once viewed as the underdog of a colorful faction and later a reliable half of a tag team, she now finds herself carrying the mantle as a Women’s Champion. The rise of Morgan has stirred debates within the wrestling community: is she simply enjoying a temporary wave of momentum, or is she truly positioned to become the number one female star in WWE once veterans like Becky Lynch and Charlotte Flair begin stepping back?
This question does not just live in the minds of fans—it defines the next era of WWE’s women’s division.
From Sidekick to Spotlight: The Journey of Liv Morgan
Morgan’s career began with glimpses of promise but little consistency. Fans remember her as part of the Riott Squad, where she often played second fiddle to Ruby Riott and Sarah Logan. Yet even in those early days, her energy, charisma, and resilience made her stand out. Her reputation as a performer who could take a beating, bounce back, and still keep smiling helped her build a connection with audiences that felt genuine.
Her partnership with Raquel Rodriguez proved to be a breakthrough. Together, they captured multiple WWE Women’s Tag Team Championships, proving their chemistry as a dominant yet relatable duo. While Raquel brought power, Liv contributed speed and heart. The team symbolized balance, but for Morgan, it was also a launchpad. Many insiders began whispering that she had more than tag team potential—she had the makings of a solo star.
Breaking Free: The Championship Run
The turning point came when Morgan transitioned into singles competition. Her chase for the Women’s Championship was not immediate success. In fact, she experienced setbacks that mirrored her underdog persona—close calls, heartbreaking losses, and near victories that slipped away.
But when she finally captured the title, fans erupted. Her win wasn’t just another championship moment; it felt like the culmination of years of hard work, of always being the one overlooked in favor of bigger names like Charlotte Flair, Becky Lynch, Bayley, and Sasha Banks. Morgan’s victory symbolized a fresh direction for WWE, one where a wrestler could climb from overlooked to undeniable.
Her reign showcased her ability to carry main event-level feuds. From intense rivalries with Rhea Ripley to clashes with Asuka, Morgan has demonstrated versatility. She blends the emotional storytelling of an underdog with the flair of someone who can deliver in-ring quality worthy of the spotlight.
The Shadow of Becky and Charlotte
No discussion about WWE’s future can ignore the towering legacies of Becky Lynch and Charlotte Flair. For the last decade, the two have defined what it means to be at the top of the women’s division. Lynch, with her sharp mic skills and relatable aura as “The Man,” brought mainstream attention. Charlotte, with her unmatched pedigree and athletic dominance, became the measuring stick for excellence.
But as time passes, there are whispers about transition. Becky has explored opportunities outside the ring, including Hollywood and book publishing. Charlotte, while still active, has slowed her schedule compared to her prime. With Sasha Banks venturing into other promotions and Bayley also balancing her workload, WWE is at a crossroads.
This is where Liv Morgan’s rise feels perfectly timed. The company needs someone fresh, relatable, and capable of carrying not just matches, but an entire era of women’s wrestling. The question is whether she can consistently hold that mantle when the veterans eventually step aside.
The X-Factor: Liv Morgan’s Connection with Fans
Unlike some stars who feel manufactured, Morgan’s appeal lies in authenticity. Fans have literally watched her grow, from a hopeful recruit on NXT to a breakout on the main roster. Every setback and every triumph feels earned.
She embodies something that many fans crave: relatability. She is not presented as untouchable royalty like Charlotte or as a cultural phenomenon like Becky. Instead, she comes across as someone who scratches and claws for every inch of success. That underdog spirit, combined with her aesthetic appeal and evolving confidence on the microphone, positions her as a natural fan favorite.
Social media plays into this as well. Morgan has built a strong connection through platforms like Instagram and Twitter, where she blends behind-the-scenes glimpses with moments of vulnerability. This transparency strengthens her brand and keeps fans invested beyond weekly television.
Backstage Insight: WWE’s Plans for Morgan
Behind the curtain, there is growing speculation that WWE is seriously considering building Morgan as a long-term star. Creative directions often fluctuate, but recent booking patterns suggest she is being tested with bigger storylines, stronger opponents, and more TV time.
Insiders note that Morgan’s resilience has impressed management. She is rarely sidelined by injuries, adapts to new storylines quickly, and continuously improves her promo work. These are critical traits for anyone WWE sees as a “face of the division.”
Still, skeptics remain. Some critics argue that while Morgan thrives in underdog roles, her character struggles when asked to be a dominant champion. The company will need to carefully balance her portrayal—keeping her vulnerability without undermining her credibility.
Can She Truly Be WWE’s Top Female Star?
This is the million-dollar question. Liv Morgan has already proven she can thrive in the spotlight. She has carried feuds, headlined shows, and connected with fans on an emotional level. But being the top female star requires more than momentum—it requires consistency, mainstream appeal, and the ability to transcend wrestling.
Becky Lynch reached that level when she headlined WrestleMania and crossed into pop culture conversations. Charlotte Flair did it by becoming synonymous with excellence and breaking records. For Morgan, the path will likely be different. Her story may not be about dominance or breaking barriers but about persistence and relatability.
If WWE continues to invest in her and if she can sustain the passion of her fanbase, Morgan has the chance to become the defining star of the post-Becky, post-Charlotte era.
The Road Ahead
Liv Morgan’s rise has already been remarkable, but the real test lies ahead. With WWE looking toward a new era, the spotlight will shine brighter than ever. Can she handle the pressure? Can she evolve her character without losing the underdog charm? And most importantly, can she deliver those iconic moments that define legacies?
The answers are not clear yet, but one thing is certain: the conversation about WWE’s women’s division no longer begins and ends with Becky or Charlotte. Liv Morgan has inserted herself into that debate, and the wrestling world is watching closely.