The global music and dance community is in mourning after the heartbreaking news that Paul Roberts, one of the UK’s most influential choreographers, passed away at the age of 52. Known for his work with One Direction, Harry Styles, Katy Perry, Sir Paul McCartney, and even the Spice Girls, Roberts was more than a choreographer—he was a creative force who shaped the visual identity of some of the world’s biggest stars. His partner, artist and photographer Phil Griffin, confirmed that Roberts died peacefully at home on September 27, 2025, after a courageous battle with cancer.

Fans, colleagues, and celebrities have since flooded social media with tributes, calling him not only a genius of movement but also a kind soul who carried light and warmth wherever he went. His passing leaves behind a legacy that is impossible to ignore—and a void that will be felt for years in the music and performance industries.

Paul Roberts: The Man Behind the Moves

Paul Roberts wasn’t just a background figure in the entertainment industry—he was the mastermind behind some of the most iconic moments in pop culture. For over 25 years, he worked with the biggest names in music, choreographing not only for live tours and music videos but also for film, television, and stage productions. He was the man behind One Direction’s playful yet polished moves in videos like “Kiss You”, “Steal My Girl”, and the viral fan-favorite “Best Song Ever.”

What made Roberts stand out wasn’t only his technical brilliance but his ability to read the personality of the artist and transform it into choreography that felt natural, joyful, and unforgettable. He famously said about One Direction that he noticed “magic” in them early on, recognizing their potential beyond just being a boy band. His keen eye and creative instinct helped the group evolve from fresh-faced pop stars into a global phenomenon.

Harry Styles and the Viral Treat People With Kindness Dance

One of Roberts’ most celebrated collaborations came in 2020 with Harry Styles on the music video for “Treat People With Kindness”, which featured actress and writer Phoebe Waller-Bridge. The black-and-white video, which radiated a timeless vintage charm, showcased Styles and Waller-Bridge in a joyful dance sequence choreographed by Roberts.

The shoot took place just weeks before the COVID-19 pandemic shut the world down, something Roberts himself reflected on with both nostalgia and disbelief. He described the project as “a carefree time” that, in hindsight, carried an even deeper emotional weight because of what followed globally. Fans and critics alike praised the video for its positivity and sense of freedom, with many pointing to Roberts’ choreography as the element that tied it all together.

Roberts also shared that Styles’ dedication was extraordinary—after long days of shooting in Malibu for “Watermelon Sugar”, Styles would drive straight to rehearsals and train until midnight. That relentless commitment resulted in one of the most joyful and viral pop videos of the decade.

More Than a Choreographer – A Creative Visionary

Roberts’ impact extended far beyond One Direction and Harry Styles. He worked with Katy Perry, Craig David, Pixie Lott, and even Sir Paul McCartney, bringing his signature touch of innovation and flair to every project. He was also trusted with the Spice Girls reunion tour, one of the most highly anticipated pop events of the past two decades, proving that his influence spanned generations.

His work wasn’t confined to music videos and tours. Roberts also made a mark in television and theatre, most notably choreographing for the critically acclaimed series I Hate Suzie starring Billie Piper. His versatility and creative instincts allowed him to transition effortlessly between commercial pop, theatre productions, and more artistic endeavors.

An Outpouring of Tributes from the Stars

The announcement of Roberts’ passing triggered a wave of emotional tributes from stars, friends, and collaborators. Emma Bunton of the Spice Girls described him as someone who made every moment brighter, calling her time with him her “happy place.” Craig David referred to Roberts as an “angel,” while singer Pixie Lott remembered him as “a glowing man, one of a kind.”

Steps’ Ian H Watkins said he was “devastated,” while Sophie Ellis-Bextor recalled how Roberts combined talent with warmth and thoughtfulness. Members of the One Direction family also shared their sadness—Lottie Tomlinson, sister of Louis Tomlinson, posted a heartbroken emoji, while Simon Jones, publicist for Louis and Niall Horan, remembered Roberts as an “incredible person.”

Guitarist Dan Richards, who toured with One Direction, wrote a heartfelt message: “Such sad news. Paul was one of the best, always a joy to be around. RIP mate.”

The Legacy Paul Roberts Leaves Behind

Paul Roberts’ story is one of resilience, creativity, and joy. His work didn’t just make stars shine brighter—it helped fans around the world connect with the music in ways they could feel, dance to, and remember forever. His influence will live on in the countless artists he collaborated with and the millions of fans who danced to his moves without even knowing his name.

In an industry often dominated by the spotlight on singers and celebrities, Roberts proved that the artistry behind the scenes is just as important. Every iconic spin, synchronized gesture, and choreographed explosion of joy carried his fingerprints. From the biggest arenas to intimate music videos, he turned movement into magic.

Final Goodbye: Remembering Paul Roberts

Paul Roberts is survived by his longtime partner, Phil Griffin, who stood by him during his fight with cancer. The official announcement described his passing as filled with grace, just as his life had been. That grace is what friends, family, colleagues, and fans will remember most.

As the entertainment industry grieves, one thing remains certain: Roberts’ influence will never fade. His choreography continues to live on in the performances replayed on YouTube, the concerts that shaped generations, and the memories of fans who screamed, danced, and laughed along with the moves he helped create.

Paul Roberts may be gone, but his rhythm, energy, and spirit will forever echo in the heartbeat of pop culture.